The creation of a social media presence represents a key pillar in the company/organization digital marketing strategy.
However, the effort to implement the right strategy is often underestimated. Nowadays, companies don’t invest enough resources in developing social media channels.
The main advantage of social media is that it allows the company to have a real time dialogue with its community. This dialogue needs to be based on the main corporate storytelling and requires different skills:
In particular, the community manager is a new important role not only to maintain relationships with members of the community, but also to involve the key social media influencers.
The influencers are online celebrities that are able to boost the visibility and the awareness of a brand and to increase the members of the community.