The choice of the right technology(ies) is a fundamental cornerstone for the success of the digital transformation and marketing activities.
Before suggesting the adoption of a technology (a Content Management System, a platform for email marketing, a solution for marketing automation…) we carefully analyze the current situation and, most importantly, the longterm strategy.
A wrong decision can have long term negative effects at multiple levels (updates, maintenance, security, performances, integration with new solutions, scalability...).
In order to chose the right technology we deep dive into the Clients’ business processes. And then, of course, we develop.